Shooting Diary
28/09/2009 – 29/09/2009
Filming of Michael’s individual running shots on Whitely Bay beach / promenade. May require re-shoot to acquire additional footage.
30/09/2009 – 1/10/2009
Filming of Sam’s running shots and car crash sequence. Shot in the back streets of Whitley Bay. Perfectly successful, although may require some links to be shot
2/10/2009
Shoot of Matthew’s running shots in Holywell Dene, Lots of stock footage shot, plenty to use, we have learnt from the previous two shoots what makes a successful shoot, so we were able to shoot in one day and do not require shooting additional scenes
5/10/2009
Initially this time was scheduled for the second day of Matthew’s running. However, we finished these earlier than expected. So we used this spare day to reshoot the introduction for Michael’s Running Shots
6/10/2009 – 7/10/2009
We used these two days to film Emma’s running shots and intro, although we have learnt what shots to get, and get as many as possible, we still required two days to do this
8/10/2009
This was the first day of our performance shots, tonight we were filming style 1 in the school’s drama hall. After near 2 hours of lighting set up and testing, we began filming and got some of the best footage of the video
9/10/2009
This was the second day of filming our whole band performance shots, this time, performance style 2 in the abandoned warehouse. We began filming as soon as possible starting at 6.30am, this gave us enough time to set up during the darker/early hours, then once we were set up, we were ready to shoot with the perfect light. We got well over 4 hours of stock footage between the two cameras
Filming Complete.
Wednesday, 25 November 2009
Tuesday, 24 November 2009
Magazine Advert
Magazine Advert - Click here to view large image
This is the final cut of the Magazine advert. It is sized so that it would take up one full page within a A4 magazine. The poster is designed to show the fun, playful side of the band in the top half, with the more serious, business pitch in the lower half
This is the final cut of the Magazine advert. It is sized so that it would take up one full page within a A4 magazine. The poster is designed to show the fun, playful side of the band in the top half, with the more serious, business pitch in the lower half
DVD Cover, Label and Inlay
DVD Cover - Click here to view large image
This is the DVD Cover. The front shows each of the band members, in a posed stance; displaying the seriousness of the band. The back is a graffiti wall, showing the rebel nature of the band. This expands onto the Spine to make this DVD stand out from others on the shelf
DVD Label Click here to view large image
This would obviously been stuck onto the DVD itself. This shows the key information and summrises the rights / legal talk from the back of the case, and helps to avoid confusion by placing it on the disc as well
DVD Inlay -Click here to view large image
Finally, this is the inlay/flyer that would go into the inside of the dvd cover, held in place by plastic clips within the case. This is a simple lyric sheet for the best selling and most popular song on the DVD
This is the DVD Cover. The front shows each of the band members, in a posed stance; displaying the seriousness of the band. The back is a graffiti wall, showing the rebel nature of the band. This expands onto the Spine to make this DVD stand out from others on the shelf
DVD Label Click here to view large image
This would obviously been stuck onto the DVD itself. This shows the key information and summrises the rights / legal talk from the back of the case, and helps to avoid confusion by placing it on the disc as well
DVD Inlay -Click here to view large image
Finally, this is the inlay/flyer that would go into the inside of the dvd cover, held in place by plastic clips within the case. This is a simple lyric sheet for the best selling and most popular song on the DVD
Style Model
The main style model we used during the creation of our promotional materials was the Red Hot Chilli Pepper's Live at Slaine Castle DVD cover, it provides the necessary styles that our band was after.
Rough Cut
Feedback from Rough Cut:
1. Decrease the length of some of the clips - A lot of the clips in the later half of the music video are too long, and need to be cut down, with scene/angle changes on the beat of the music
2. Lip Syncing - It was said that some of the lip syncing was out of time or did not look convincing. For example, at the start of the video. The song itself has a "Shouting" style, yet our footage is a lot calmer
3. Cut down the length of the Acoustic Intro - Similar to the first point. It lasted too long, and makes the viwer wait too long for the proper video.
4. Need more varied shots - A lot of the shots were full band shots, the review group suggested that we try and include more close ups of the instruments/faces of the performers.
We acted on this feedback for the final cut, although this meant reshooting some areas of the video. This feedback was invaluable in producing the final version of the video.
Monday, 23 November 2009
Advert Hand Drawn Design
Hand Drawn Advert- Click Here for full size Image
This is our Rough Cut / Hand Drawn Design of the Advert. This was our base, and prevented us from wasting time on experimenting with layouts on the computer. Meaning we could simply get onto Photoshop and begin creating straight away.
This is our Rough Cut / Hand Drawn Design of the Advert. This was our base, and prevented us from wasting time on experimenting with layouts on the computer. Meaning we could simply get onto Photoshop and begin creating straight away.
DVD Cover Hand Drawn Design
Hand Drawn DVD Cover - Click Here for full size Image
This is our Rough Cut / Hand Drawn Design of the DVD cover. This was our base, and prevented us from wasting time on experimenting with layouts on the computer. Meaning we could simply get onto Photoshop and begin creating straight away.
This is our Rough Cut / Hand Drawn Design of the DVD cover. This was our base, and prevented us from wasting time on experimenting with layouts on the computer. Meaning we could simply get onto Photoshop and begin creating straight away.
Thursday, 24 September 2009
Theory of a Music Video
Theory of a Music Video
Click Here to View the video
I will analyse the video for the Foo Fighter’s song “Everlong” (link above) using Andrew Goodwin’s principals for features of a music video. Each principal will have its own subheading.
1. Music Videos demonstrate genre characteristics
As with almost everything in life, there are stereotypes and traits that people expect certain social groups or genres of music to have certain aspects present.
For rock music, the most prominent characteristic is a heavily performance based music video, this video follows suit. Although the performance section does not appear until later on in the video, it is the most prominent feature on the screen when it does finally appear. The footage focuses mainly on individual band members, instead of the band as a whole, mainly to capture the chaotic instrument solos and the raw emotions that is expected in rock music.
The second major characteristic is the dark appearance that rock music brings due to the appearance of stereotypical “rockers”. Often wearing dark or black clothing, the lighting within the video reflects this, with its dull, low key lighting throughout.
2. There is a relationship between lyrics and visuals
Although the link between lyrics and the presented visuals is subtle, it is there. For example, the very opening line of the sound is “Hello”, and at that precise moment in the video, one of the band members (in full character) walks through the door, into a party, As if he has just arrived.
3. There is a relationship between music and visuals
This mainly protracted through the editing of the footage (changing pace, style and amount as the song increases and decreases in tempo), as apposed in the footage itself, however the characters often move in time with drum beats.
For example, the small “fight” scene between 1m20secs and 1m33secs during the Foo Fighters video, every hit / punch makes contact on the drum beat, adding to, and enforcing the importance of the actual audio in the video.
4. The demands of the record label
This is most often than not, close up shots of each of the individual band member, as after all, music videos are just another promotional channel for the record company, and use the band to maximise profits. Hence the need for close up shots, so that the audience is constantly reminded that they are watching the band.
Close up shots also allow for product placement within the video this something the band member drinks, eats, wears or interacts with. The fact that it is a close up shot shows the full branding detail of the item being used.
5. Frequently reference to the notion of looking
The opening scene of this video really encapsulates this point perfectly. The camera is flying through the scene, firstly through a window, one of the main things humans “look through”. After this, the camera keeps looking onto a series of photo frames, this sets the scene, and slight background, of the two characters within the video.
Once the character first reaches the “party scene”, he appears to be looking around, and does this for some time, before he finally interacts with someone else. This fits in with the lyrics..
“Hello
I've waited here for you
Everlong”
This implies that the character is looking for someone in particular, possibly a girlfriend?
6. Intertextuality
Again, this point does not happen until much later on in the video, however, it uses stereotypes and key, iconic scenes from films to form Intertextuality. Below is just a few examples of Intertextuality within this video:-
*The “Here’s Johnny” scene from “The Shinning” – When one of the characters uses an axe to break through the door
*Various generic “horror” film shots – such as the hand breaking through the glass panel of the door to open the handle
*The Blonde, female victim – the most common horror film victim.
Click Here to View the video
I will analyse the video for the Foo Fighter’s song “Everlong” (link above) using Andrew Goodwin’s principals for features of a music video. Each principal will have its own subheading.
1. Music Videos demonstrate genre characteristics
As with almost everything in life, there are stereotypes and traits that people expect certain social groups or genres of music to have certain aspects present.
For rock music, the most prominent characteristic is a heavily performance based music video, this video follows suit. Although the performance section does not appear until later on in the video, it is the most prominent feature on the screen when it does finally appear. The footage focuses mainly on individual band members, instead of the band as a whole, mainly to capture the chaotic instrument solos and the raw emotions that is expected in rock music.
The second major characteristic is the dark appearance that rock music brings due to the appearance of stereotypical “rockers”. Often wearing dark or black clothing, the lighting within the video reflects this, with its dull, low key lighting throughout.
2. There is a relationship between lyrics and visuals
Although the link between lyrics and the presented visuals is subtle, it is there. For example, the very opening line of the sound is “Hello”, and at that precise moment in the video, one of the band members (in full character) walks through the door, into a party, As if he has just arrived.
3. There is a relationship between music and visuals
This mainly protracted through the editing of the footage (changing pace, style and amount as the song increases and decreases in tempo), as apposed in the footage itself, however the characters often move in time with drum beats.
For example, the small “fight” scene between 1m20secs and 1m33secs during the Foo Fighters video, every hit / punch makes contact on the drum beat, adding to, and enforcing the importance of the actual audio in the video.
4. The demands of the record label
This is most often than not, close up shots of each of the individual band member, as after all, music videos are just another promotional channel for the record company, and use the band to maximise profits. Hence the need for close up shots, so that the audience is constantly reminded that they are watching the band.
Close up shots also allow for product placement within the video this something the band member drinks, eats, wears or interacts with. The fact that it is a close up shot shows the full branding detail of the item being used.
5. Frequently reference to the notion of looking
The opening scene of this video really encapsulates this point perfectly. The camera is flying through the scene, firstly through a window, one of the main things humans “look through”. After this, the camera keeps looking onto a series of photo frames, this sets the scene, and slight background, of the two characters within the video.
Once the character first reaches the “party scene”, he appears to be looking around, and does this for some time, before he finally interacts with someone else. This fits in with the lyrics..
“Hello
I've waited here for you
Everlong”
This implies that the character is looking for someone in particular, possibly a girlfriend?
6. Intertextuality
Again, this point does not happen until much later on in the video, however, it uses stereotypes and key, iconic scenes from films to form Intertextuality. Below is just a few examples of Intertextuality within this video:-
*The “Here’s Johnny” scene from “The Shinning” – When one of the characters uses an axe to break through the door
*Various generic “horror” film shots – such as the hand breaking through the glass panel of the door to open the handle
*The Blonde, female victim – the most common horror film victim.
Saturday, 19 September 2009
Audience Research
Questionnaire
1)What is your age and gender?
2)Do you watch music videos?
3)What is your favourite genre of music?
4)What do you think makes a successful music video?
5)In a music video, do you prefer a performance storyline, a narrative storyline or a mix of both?
6)What one feature would you like to see in a NEW music video?
7)Do unique settings / locations influence your opinion of a music video?
8)How many hours a day do you spend watching music based television?
9)Do you buy music DVDs?
10)Would ‘Behind the scenes’ footage encourage you to buy a music DVD?
11)Does a good music video make you change your opinion of a song?
---------------------------------------------
A brief cross section of 9 people were asked for their responses to these questions...
These are below...
Part 1
Part 2
------------------
Analysis of Results
Analysis of Results of Audience Research.
Do you watch music videos?
There was an approximately even spread between those that did watch music videos, and those that didn’t. However, more interesting, more often than not, our female respondents watched music videos more often than the male respondents.
What is your favourite genre of music?
There were two main genres of music, rock and rap. However, rock was far more popular (80% responded rock as their favourite genre), interestingly, this genre divide was not split by genre, with both male and female respondents replying with some form of “rock” as their preferred genre. This means our song/video will have a much wider audience.
What do you think makes a successful music video?
These answers were massively gender divided, with most of the male respondents replying with some form of “women” playing a large part in their opinion of a successful music video. However, the female respondents said that a more complex storyline played a more significant role.
In a music video, do you prefer a performance storyline, a narrative storyline or a mix of both?
All the respondents said that they preferred the video to contain a mixture of performance and narrative features. This is the most common form of a music video, and the style that everyone is used to, hence its popularity
What one feature would you like to see in a NEW music video?
Due to the massive range of possibilities, it is almost impossible to categorize the responses for this question, however, uniqueness was a prominent role. Be this in the way the performance shots are filming, the way in which the lyrics or interpreted, or just how the video was edited.
Do unique settings / locations influence your opinion of a music video?
The answer to this was 100% yes, this response ties in with the response to the answer above, a unique location provides something new, and makes the video stand out from others, this is a very important feature to include in the creation of our own music video.
How many hours a day do you spend watching music based television?
The responses for this question ranged from 1-3 hours per day, with the female respondents spending considerably more time watching the music based television (such as MTV), most male respondents said they simply used sites such as YouTube to listen to songs (and due to the nature of the site) end up watching the video as well
Do you buy music DVDs?
Few respondents actually buy music DVDs, but nearly all said it depended entirely on the artist, if it was an artist they had a great interest in, they would be much more likely to purchase the DVD.
Would ‘Behind the scenes’ footage encourage you to buy a music DVD?
Again, an almost 50:50 split in responses to this questions, for some, the inclusion of the behind the scenes footage is a massive plus point, but for some, it is deeply uninteresting, and a feature that would be wasted.
Does a good music video make you change your opinion of a song?
Again, the answer was a definitive yes. Although most said that they watched the video second to listening to the actual song, the video did influence their opinion of the actual song. An original, eye catching and appealing video made the song more appealing, and the same in reverse, a boring video worsened the overall opinion of the song.
1)What is your age and gender?
2)Do you watch music videos?
3)What is your favourite genre of music?
4)What do you think makes a successful music video?
5)In a music video, do you prefer a performance storyline, a narrative storyline or a mix of both?
6)What one feature would you like to see in a NEW music video?
7)Do unique settings / locations influence your opinion of a music video?
8)How many hours a day do you spend watching music based television?
9)Do you buy music DVDs?
10)Would ‘Behind the scenes’ footage encourage you to buy a music DVD?
11)Does a good music video make you change your opinion of a song?
---------------------------------------------
A brief cross section of 9 people were asked for their responses to these questions...
These are below...
Part 1
Part 2
------------------
Analysis of Results
Analysis of Results of Audience Research.
Do you watch music videos?
There was an approximately even spread between those that did watch music videos, and those that didn’t. However, more interesting, more often than not, our female respondents watched music videos more often than the male respondents.
What is your favourite genre of music?
There were two main genres of music, rock and rap. However, rock was far more popular (80% responded rock as their favourite genre), interestingly, this genre divide was not split by genre, with both male and female respondents replying with some form of “rock” as their preferred genre. This means our song/video will have a much wider audience.
What do you think makes a successful music video?
These answers were massively gender divided, with most of the male respondents replying with some form of “women” playing a large part in their opinion of a successful music video. However, the female respondents said that a more complex storyline played a more significant role.
In a music video, do you prefer a performance storyline, a narrative storyline or a mix of both?
All the respondents said that they preferred the video to contain a mixture of performance and narrative features. This is the most common form of a music video, and the style that everyone is used to, hence its popularity
What one feature would you like to see in a NEW music video?
Due to the massive range of possibilities, it is almost impossible to categorize the responses for this question, however, uniqueness was a prominent role. Be this in the way the performance shots are filming, the way in which the lyrics or interpreted, or just how the video was edited.
Do unique settings / locations influence your opinion of a music video?
The answer to this was 100% yes, this response ties in with the response to the answer above, a unique location provides something new, and makes the video stand out from others, this is a very important feature to include in the creation of our own music video.
How many hours a day do you spend watching music based television?
The responses for this question ranged from 1-3 hours per day, with the female respondents spending considerably more time watching the music based television (such as MTV), most male respondents said they simply used sites such as YouTube to listen to songs (and due to the nature of the site) end up watching the video as well
Do you buy music DVDs?
Few respondents actually buy music DVDs, but nearly all said it depended entirely on the artist, if it was an artist they had a great interest in, they would be much more likely to purchase the DVD.
Would ‘Behind the scenes’ footage encourage you to buy a music DVD?
Again, an almost 50:50 split in responses to this questions, for some, the inclusion of the behind the scenes footage is a massive plus point, but for some, it is deeply uninteresting, and a feature that would be wasted.
Does a good music video make you change your opinion of a song?
Again, the answer was a definitive yes. Although most said that they watched the video second to listening to the actual song, the video did influence their opinion of the actual song. An original, eye catching and appealing video made the song more appealing, and the same in reverse, a boring video worsened the overall opinion of the song.
Inital Ideas
----------
Running
----------
Members of the band running throughout the video, similar styles to...
The first 15 seconds of this video show various different style of running shots, this could be an extremely useful resource when looking for inspiration for our running shots.
Another useful video for reference for running shots is "Coldplay"'s Fix You...
http://www.youtube.com/watch?v=34KF_UzrwAY
Although the video starts with the Artist walking, he soon develops into a run as the music speeds up, showing various different styles which could be very useful for use in our music video
------------------
Ghostly Locations
------------------
As ghosts feature heavily in the lyrics and the meaning of the song, a necessary location is required, after scouting out the local area, this location seems perfect...
Running
----------
Members of the band running throughout the video, similar styles to...
The first 15 seconds of this video show various different style of running shots, this could be an extremely useful resource when looking for inspiration for our running shots.
Another useful video for reference for running shots is "Coldplay"'s Fix You...
http://www.youtube.com/watch?v=34KF_UzrwAY
Although the video starts with the Artist walking, he soon develops into a run as the music speeds up, showing various different styles which could be very useful for use in our music video
------------------
Ghostly Locations
------------------
As ghosts feature heavily in the lyrics and the meaning of the song, a necessary location is required, after scouting out the local area, this location seems perfect...
Animatic
The animatic is basically a moving storyboard, it gives a basic/inital idea of what the final video may look like.
We recieved feedback from our peers to ensure that we could make the rough cut as good as possible, some feedback we recieved included:
*Try not to switch from one similar shot to another
*Make shots shorter
*Use more varied shots, different angles
Chosen Song
Taking Back Sunday - What's it Feel like to be a Ghost?
Lyrics
And then you said a little more about your dreams,
Like it was my call (my call)
If you would only listen
Bypassed everything and went straight for the neck
(I study)
We study
(up nightly)
Dragged you out into the streets
Before you buckled at your knees (buckled at your knees)
What's it feel like to be a ghost?
(Well, louder now, louder now)
So what's it feel like to be a ghost? Ahh
Are you up for, are you up for this?
(Well, are you up for, are you up for..)
Are you up for, are you up for this?
(Well, are you up for, are you up for..)
This is quick but not quite painless,
It sits perched on your arm.
Tacky and irrelevant (So what?)
A permanent reminder that, oh Christ
(I study)
We study
(up nightly)
Drag you out into those streets
Before you buckled at your knees (buckled)
What's it feel like to be a ghost?
(Well, louder now, louder now)
So what's it feel like to be a ghost? Ahh
Are you up for, are you up for this?
(Well, are you up for, are you up for..)
Are you up for, are you up for this?
(Well, are you up for, are you up for..)
I said so, look closely
There might be something you'd like
What was it like?
(oh and I...)
Looked so close, it's been months who knows if I,
Will get this right.
(Oh and I..)
Look so closely, there might be something you'd like
What was it like?
Oh and I...
So, what's it feel like to be a ghost?
(Well, louder now, louder now.)
So what's it feel like to be a ghost? Ahh
Are you up for, are you up for this?
(Well, are you up for, are you up for...)
Are you up for, are you up for this?
(Are you up for, are you up for...)
Lyrics
And then you said a little more about your dreams,
Like it was my call (my call)
If you would only listen
Bypassed everything and went straight for the neck
(I study)
We study
(up nightly)
Dragged you out into the streets
Before you buckled at your knees (buckled at your knees)
What's it feel like to be a ghost?
(Well, louder now, louder now)
So what's it feel like to be a ghost? Ahh
Are you up for, are you up for this?
(Well, are you up for, are you up for..)
Are you up for, are you up for this?
(Well, are you up for, are you up for..)
This is quick but not quite painless,
It sits perched on your arm.
Tacky and irrelevant (So what?)
A permanent reminder that, oh Christ
(I study)
We study
(up nightly)
Drag you out into those streets
Before you buckled at your knees (buckled)
What's it feel like to be a ghost?
(Well, louder now, louder now)
So what's it feel like to be a ghost? Ahh
Are you up for, are you up for this?
(Well, are you up for, are you up for..)
Are you up for, are you up for this?
(Well, are you up for, are you up for..)
I said so, look closely
There might be something you'd like
What was it like?
(oh and I...)
Looked so close, it's been months who knows if I,
Will get this right.
(Oh and I..)
Look so closely, there might be something you'd like
What was it like?
Oh and I...
So, what's it feel like to be a ghost?
(Well, louder now, louder now.)
So what's it feel like to be a ghost? Ahh
Are you up for, are you up for this?
(Well, are you up for, are you up for...)
Are you up for, are you up for this?
(Are you up for, are you up for...)
Analysis of Similar Videos
Brand New - Sic Transit Gloria... Glory Fades
Although the style of the song is of a slightly different genre, the actual structure of the song isn't that different. Using an brief instrumental start, and then a quick vocal presence into the song, both songs (Our song - Taking Back Sunday - "What's it feel like to be a Ghost") are very similar. The editing applied to the video is also similar to a possible effect that could be used on our video, the use of low contrast / low colour saturation provides the overshadowing / ghostly effect that is required for our video. This video also features some original running shots, and is therefore a very useful resource for use in creating our music video.
Coldplay - Fix You
http://www.youtube.com/watch?v=skUJ-B6oVDQ
Again, although not similar on basis of genre of music, this video can (and will be) a valuable resource for when creating our video, and looking for inspiration for our "running shots".
What can be learnt from this video is how the character within interacts with the music's tempo. At the start of the video/song, the music is slow, and the character is aimlessly walking around on the sets, however, as the music speeds up, so does the character, the aimless walk develops into a run, which then furthers into a sprint as the music gets even faster.
Taking Back Sunday - Liar (It Takes One to Know One)
Now that we have videos for inspiration, it is time to look at existing videos by the chosen artist (Taking Back Sunday)
The key feature of this video which could be used within our music video is the lack of colour, induced by a low contrast / low colour saturation effect which has been created in the editing process. This adds a certain motif to the artists videos, and personifies their genre style.
Taking Back Sunday- Sink Into Me
Another key feature of "Taking Back Sunday's" videos is that they are heavily performance based. Also, they use interesting and unique locations within their videos. Hence we should continue the style. However, the two different styles of narrative and performance could be mixed to get the action of the performance, and the deeper meaning of the lyrics (protraited through the narrative storyline)
Although the style of the song is of a slightly different genre, the actual structure of the song isn't that different. Using an brief instrumental start, and then a quick vocal presence into the song, both songs (Our song - Taking Back Sunday - "What's it feel like to be a Ghost") are very similar. The editing applied to the video is also similar to a possible effect that could be used on our video, the use of low contrast / low colour saturation provides the overshadowing / ghostly effect that is required for our video. This video also features some original running shots, and is therefore a very useful resource for use in creating our music video.
Coldplay - Fix You
http://www.youtube.com/watch?v=skUJ-B6oVDQ
Again, although not similar on basis of genre of music, this video can (and will be) a valuable resource for when creating our video, and looking for inspiration for our "running shots".
What can be learnt from this video is how the character within interacts with the music's tempo. At the start of the video/song, the music is slow, and the character is aimlessly walking around on the sets, however, as the music speeds up, so does the character, the aimless walk develops into a run, which then furthers into a sprint as the music gets even faster.
Taking Back Sunday - Liar (It Takes One to Know One)
Now that we have videos for inspiration, it is time to look at existing videos by the chosen artist (Taking Back Sunday)
The key feature of this video which could be used within our music video is the lack of colour, induced by a low contrast / low colour saturation effect which has been created in the editing process. This adds a certain motif to the artists videos, and personifies their genre style.
Taking Back Sunday- Sink Into Me
Another key feature of "Taking Back Sunday's" videos is that they are heavily performance based. Also, they use interesting and unique locations within their videos. Hence we should continue the style. However, the two different styles of narrative and performance could be mixed to get the action of the performance, and the deeper meaning of the lyrics (protraited through the narrative storyline)
List of Roles for Filming
Throughout the filming stages of this coursework, every member of the group will undertake each of the roles atleast once. For example, when Band Member 1 is filming their individual shots, Band Member 2 will operate the camera etc etc. However, when the entire Band is required to appear on camera together, an addition camera operator (or two) will be required for the moving shots.
Multiple group members may be required for the invidual shots, for example, one person operating the camera, and one or two other members moving the camera trolley around the set.
Multiple group members may be required for the invidual shots, for example, one person operating the camera, and one or two other members moving the camera trolley around the set.
Tuesday, 8 September 2009
Analysis – Album Adverts
Advert 1
Artist/Band: Michael Jackson
Album: Number Ones
URL: http://www.youtube.com/watch?v=P3HiuWl_WBU
The album is introduced by a voice over, this simply introduces the advert with the name of the artist and the album name, after this, it simply allows the video to speak for itself. Until a few seconds from the end, in which the voice over resumes and gives the viewer more detail, such as the amount of songs on the album (along with other information).
The video footage used within the advert is a mixture of footage taken from the music videos of the track, and also, specifically designed graphic fills for the album. The footage from the music videos is the most popular and most recognisable work of the artist. The relevant audio track is also played between the footage, sharply changing, via jump cuts, from one track to another.
Only at the end does the viewer see the album cover, and they are shown the fact that there is 4 different covers available, all with different poses on the front. Throughout the advert, it is revealed were these poses came from, using the original footage, and then causing a transition between the footage and the album cover, forming a sort of graphic match.
Advert 2
Artist/Band: Guns N’ Roses
Album: Chinese Democracy
URL: http://www.youtube.com/watch?v=zyPMZ0CRYeE
Unlike the Michael Jackson advert, this advert is very simple, and more obviously, much shorter in length. This adds dramatic effect to the album release. Due to the nature of this album release (such a large time gap between this album and the previous one – 15 years), the advert plays on this. Using dramatic music and effects, building tense up until the release date (which is revealed at the end of the advert)
Although the advert features very little sound from the artists themselves, the few seconds that are revealed, sound chaotic. Maybe hinting at the bands troubled past?
Advert 3
Artist/ Band: Oasis
Album: Don’t believe the Truth
URL: http://www.youtube.com/watch?v=r65s30HDb2Q
The first thing that the viewer is shown on this advert is the name of the artist, “Oasis”. This is representative of the “in your face attitude” of the two main members, the Gallagher brothers. After this brass introduction, the following footage is in a “making of” / documentary style, as there is a camera filming another camera operator, who in turn is filming the band. The name of the album is constantly present in the background, but is never vocally acknowledged until the end of the advert.
The entire advert is shot in black and white, this fits in with the colour scheme of the album cover, making a more obvious link between the album, the advert and the band. Making it easy to recognise, and hopefully increase the number of sales due to easy recognisability.
Only one backing track is played throughout the entire length of the advert, this song is probably the most successful song of the album, hence its inclusion as the main backing track. The only other audio overlay is that of the voice over at the end, even then, this is the most minimal of intrusions, in which the voice over simply states, “Oasis, Don’t Believe the Truth, Out Now”
Advert 4
Artist/ Band: Compilation
Album: Kerrang! The Album ‘08
URL: http://www.youtube.com/watch?v=2mqSTit_81s
This advert is one of the longest adverts I have chose to look at. This may be due to the fact that this album is a compilation of lots of other artists, as opposed to one bands effort.
This album is the epitome of a stereotype of a rock album, the voice over introduction is said in a typical “rock” voice, slightly gruff and unforgiving. The use of colours, mainly black and red, is prominent through the advert, again, enforcing the stereotype. And finally, the use of skulls completes the stereotypic triplet.
The main and most popular songs from the album are introduced by the bloke in the advert, as soon as he has finished introducing the song, the audio of that song builds up and over rides his vocals, the video for that track is also playing on a blue screen behind him.
This same man that is featured in the video announces that this album is for everything, listing all the different genres of music, and also listing the tracks that are contained on the album, in an effort to prove his initial sentence, making the album more popular, and ultimately, selling more copies.
Advert 5
Artist/ Band: Compilation
Album: Ashes to Ashes OST
URL: http://www.youtube.com/watch?v=G8hwolHzxP4
This is the first album I have looked at which accompanies another medium of media (in this case, a television series). Due to this, the advert uses a character from the series as its voice over, using his same brash and aggressive style to almost force the album onto its listeners. However, as the people that will pay the most attention to this advert will know, (these people more than likely watch the show), they will understand that the voice over (Phil Glenster as DCi Gene Hunt) is meant to add a “touch and cheek” style to the advert, and they will understand the humour within.
Although no footage is used from actual music videos, clips from the TV series are used, and appropriate clips are used for each song, for example, a fast paced song, will have an action sequence as its designated clip. This use of footage also advertises the TV series, as this advert will more than likely be played during the advert breaks (or straight after the show depending on the channel), to ensure that the correct audience views the advert, and maximise sales.
Advert 6
Artist/ Band: The Killers
Album: Sam's Town
This is a very simple advert, the band is the main focus of it having them located in the centre (although aligned slightly closer to the top - vertically), they are still the most important thing on the advert. The extremely simple colour scheme only consists of a limited number of colours and have quite a large volume of text.
Advert 7
Artist/ Band: Madonna
Again, this is an extremely simple advert album, using a black and white colour scheme with the artist as the main focus of the advert. The cover quite simply listed the artist name and the date in which the album is being released. We aim to use this similar kind of simple style model in the creation of our adverts
Artist/Band: Michael Jackson
Album: Number Ones
URL: http://www.youtube.com/watch?v=P3HiuWl_WBU
The album is introduced by a voice over, this simply introduces the advert with the name of the artist and the album name, after this, it simply allows the video to speak for itself. Until a few seconds from the end, in which the voice over resumes and gives the viewer more detail, such as the amount of songs on the album (along with other information).
The video footage used within the advert is a mixture of footage taken from the music videos of the track, and also, specifically designed graphic fills for the album. The footage from the music videos is the most popular and most recognisable work of the artist. The relevant audio track is also played between the footage, sharply changing, via jump cuts, from one track to another.
Only at the end does the viewer see the album cover, and they are shown the fact that there is 4 different covers available, all with different poses on the front. Throughout the advert, it is revealed were these poses came from, using the original footage, and then causing a transition between the footage and the album cover, forming a sort of graphic match.
Advert 2
Artist/Band: Guns N’ Roses
Album: Chinese Democracy
URL: http://www.youtube.com/watch?v=zyPMZ0CRYeE
Unlike the Michael Jackson advert, this advert is very simple, and more obviously, much shorter in length. This adds dramatic effect to the album release. Due to the nature of this album release (such a large time gap between this album and the previous one – 15 years), the advert plays on this. Using dramatic music and effects, building tense up until the release date (which is revealed at the end of the advert)
Although the advert features very little sound from the artists themselves, the few seconds that are revealed, sound chaotic. Maybe hinting at the bands troubled past?
Advert 3
Artist/ Band: Oasis
Album: Don’t believe the Truth
URL: http://www.youtube.com/watch?v=r65s30HDb2Q
The first thing that the viewer is shown on this advert is the name of the artist, “Oasis”. This is representative of the “in your face attitude” of the two main members, the Gallagher brothers. After this brass introduction, the following footage is in a “making of” / documentary style, as there is a camera filming another camera operator, who in turn is filming the band. The name of the album is constantly present in the background, but is never vocally acknowledged until the end of the advert.
The entire advert is shot in black and white, this fits in with the colour scheme of the album cover, making a more obvious link between the album, the advert and the band. Making it easy to recognise, and hopefully increase the number of sales due to easy recognisability.
Only one backing track is played throughout the entire length of the advert, this song is probably the most successful song of the album, hence its inclusion as the main backing track. The only other audio overlay is that of the voice over at the end, even then, this is the most minimal of intrusions, in which the voice over simply states, “Oasis, Don’t Believe the Truth, Out Now”
Advert 4
Artist/ Band: Compilation
Album: Kerrang! The Album ‘08
URL: http://www.youtube.com/watch?v=2mqSTit_81s
This advert is one of the longest adverts I have chose to look at. This may be due to the fact that this album is a compilation of lots of other artists, as opposed to one bands effort.
This album is the epitome of a stereotype of a rock album, the voice over introduction is said in a typical “rock” voice, slightly gruff and unforgiving. The use of colours, mainly black and red, is prominent through the advert, again, enforcing the stereotype. And finally, the use of skulls completes the stereotypic triplet.
The main and most popular songs from the album are introduced by the bloke in the advert, as soon as he has finished introducing the song, the audio of that song builds up and over rides his vocals, the video for that track is also playing on a blue screen behind him.
This same man that is featured in the video announces that this album is for everything, listing all the different genres of music, and also listing the tracks that are contained on the album, in an effort to prove his initial sentence, making the album more popular, and ultimately, selling more copies.
Advert 5
Artist/ Band: Compilation
Album: Ashes to Ashes OST
URL: http://www.youtube.com/watch?v=G8hwolHzxP4
This is the first album I have looked at which accompanies another medium of media (in this case, a television series). Due to this, the advert uses a character from the series as its voice over, using his same brash and aggressive style to almost force the album onto its listeners. However, as the people that will pay the most attention to this advert will know, (these people more than likely watch the show), they will understand that the voice over (Phil Glenster as DCi Gene Hunt) is meant to add a “touch and cheek” style to the advert, and they will understand the humour within.
Although no footage is used from actual music videos, clips from the TV series are used, and appropriate clips are used for each song, for example, a fast paced song, will have an action sequence as its designated clip. This use of footage also advertises the TV series, as this advert will more than likely be played during the advert breaks (or straight after the show depending on the channel), to ensure that the correct audience views the advert, and maximise sales.
Advert 6
Artist/ Band: The Killers
Album: Sam's Town
This is a very simple advert, the band is the main focus of it having them located in the centre (although aligned slightly closer to the top - vertically), they are still the most important thing on the advert. The extremely simple colour scheme only consists of a limited number of colours and have quite a large volume of text.
Advert 7
Artist/ Band: Madonna
Again, this is an extremely simple advert album, using a black and white colour scheme with the artist as the main focus of the advert. The cover quite simply listed the artist name and the date in which the album is being released. We aim to use this similar kind of simple style model in the creation of our adverts
Analysis – DVD Covers
Cover 1
Artist/Band: Red Hot Chilli Peppers
DVD Title: Live at Slane Castle
Due to the nature of this DVD: the live performance of the band. Every picture/ image that is on the cover is from the performance. The cover image is one large image of the event, this shows the popularity of the artist, but it is also an unorthodox cover, as the band itself is not visible (in great detail) This however is rectified on the reverse of the cover, with individual shots of each of the 4 members.
The cover is simple, following the bands colour scheme of Red, White and Black. Using plain, neutral colours as the background, every small detail stands out. Meaning that items like the band title is immediately obvious.
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Cover 2
Artist/Band: Michael Jackson
DVD Title: Number Ones
This DVD accompanied the album of the same name, and as a result, has an almost identical cover, at least in style. Although the figure on the front does change between covers, (a total of 4 covers were released, with the only difference being which stereotypical “Michael Jackson” pose is being shown).
Again, a very simplistic colour scheme is used, using different colours to highlight and add emphasis on certain, successful areas, such as “Ones”. This colour scheme is consistent between both Album and DVD, and between the 4 different covers. Creating a sense of cooperate identity with the “Jackson” brand.
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Cover 3
Artist/Band: Guns N’ Roses
DVD Title: Welcome to the Videos
The title of this video is one of the most prominent features of the cover. Creating a play on words between one of Guns N’ Roses most famous videos “Welcome to the Jungle”. Not only does “Welcome to the videos” incorporate this song title, it is also an introduction of the band, as this is the first DVD they released.
The font used is representative of the band, unlike other covers which used “normal”, “friendly” fonts; this cover uses aggressive, unorthodox fonts, in a similar style font as “Stencil”. This is representative of the bands persona.
A recurring theme between DVD covers is the simplistic cover scheme and design. The basic formula for the front cover is:
· Band Logo
· Band Name
· DVD Title
This cover is no different. And then rear cover is exactly the same as other covers, no images, just the track list, band logos, and also the logos of the record company, record label and those that produced the DVD.
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Cover 4
Artist/Band: Queen
DVD Title: Live at Wembley
The obvious recurring theme between covers and their content depends entirely on the nature of the videos within the DVD. A live DVD will feature images (on both the front and back) which were taken live during the event, (see Red Hot Chilli Peppers Cover), whereas those videos that weren’t live, and recorded solely for promotional purposes have much more simplistic covers (see Guns N’ Roses and Michael Jackson covers)
This being a live cover it follows the “live event template”, featuring one large, iconic image on the cover, and a series of smaller images on the rear of the cover, images of the other band members.
Not only is the band a large part of this cover, the venue – Wembley Stadium – is also a large feature. Both the front and rear cover feature iconic parts of the stadium, suggesting that this concert is different from others, mainly due to its venue.
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Cover 5
Artist/Band: Johnny Cash
DVD Title: Greatest Hits
Again, this cover is one for a live event, but also a greatest hits DVD. So this cover combines the live elements with iconic performances from the artist’s career. Although the rear cover is unavailable, we can assume that it will follow the same style as other live DVD covers, featuring the track list, and then a series of small images featuring the artist in various locations.
Artist/Band: Red Hot Chilli Peppers
DVD Title: Live at Slane Castle
Due to the nature of this DVD: the live performance of the band. Every picture/ image that is on the cover is from the performance. The cover image is one large image of the event, this shows the popularity of the artist, but it is also an unorthodox cover, as the band itself is not visible (in great detail) This however is rectified on the reverse of the cover, with individual shots of each of the 4 members.
The cover is simple, following the bands colour scheme of Red, White and Black. Using plain, neutral colours as the background, every small detail stands out. Meaning that items like the band title is immediately obvious.
----------
Cover 2
Artist/Band: Michael Jackson
DVD Title: Number Ones
This DVD accompanied the album of the same name, and as a result, has an almost identical cover, at least in style. Although the figure on the front does change between covers, (a total of 4 covers were released, with the only difference being which stereotypical “Michael Jackson” pose is being shown).
Again, a very simplistic colour scheme is used, using different colours to highlight and add emphasis on certain, successful areas, such as “Ones”. This colour scheme is consistent between both Album and DVD, and between the 4 different covers. Creating a sense of cooperate identity with the “Jackson” brand.
----------
Cover 3
Artist/Band: Guns N’ Roses
DVD Title: Welcome to the Videos
The title of this video is one of the most prominent features of the cover. Creating a play on words between one of Guns N’ Roses most famous videos “Welcome to the Jungle”. Not only does “Welcome to the videos” incorporate this song title, it is also an introduction of the band, as this is the first DVD they released.
The font used is representative of the band, unlike other covers which used “normal”, “friendly” fonts; this cover uses aggressive, unorthodox fonts, in a similar style font as “Stencil”. This is representative of the bands persona.
A recurring theme between DVD covers is the simplistic cover scheme and design. The basic formula for the front cover is:
· Band Logo
· Band Name
· DVD Title
This cover is no different. And then rear cover is exactly the same as other covers, no images, just the track list, band logos, and also the logos of the record company, record label and those that produced the DVD.
----------
Cover 4
Artist/Band: Queen
DVD Title: Live at Wembley
The obvious recurring theme between covers and their content depends entirely on the nature of the videos within the DVD. A live DVD will feature images (on both the front and back) which were taken live during the event, (see Red Hot Chilli Peppers Cover), whereas those videos that weren’t live, and recorded solely for promotional purposes have much more simplistic covers (see Guns N’ Roses and Michael Jackson covers)
This being a live cover it follows the “live event template”, featuring one large, iconic image on the cover, and a series of smaller images on the rear of the cover, images of the other band members.
Not only is the band a large part of this cover, the venue – Wembley Stadium – is also a large feature. Both the front and rear cover feature iconic parts of the stadium, suggesting that this concert is different from others, mainly due to its venue.
----------
Cover 5
Artist/Band: Johnny Cash
DVD Title: Greatest Hits
Again, this cover is one for a live event, but also a greatest hits DVD. So this cover combines the live elements with iconic performances from the artist’s career. Although the rear cover is unavailable, we can assume that it will follow the same style as other live DVD covers, featuring the track list, and then a series of small images featuring the artist in various locations.
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